PSB Academy

Diploma in Business Administration (Digital Marketing)

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  • Overview
  • Course Structure
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Introduction

Our Diploma in Business Administration (Digital Marketing) covers key areas such as paid search, display advertising, email marketing, SEO, and social media marketing on platforms like Facebook, Instagram, YouTube, and LinkedIn.​​

You’ll also be awarded the Google Analytics Certification upon completing the Google Analytics Individual Qualification (GAIQ) exam as part of the Digital Analytics module. Develop the ability to analyse marketing data and derive actionable insights to improve ROI and marketing effectiveness.​​

By the end of this digital marketing diploma, you will:

  • Understand core digital marketing principles
  • Apply digital marketing techniques to real-world scenarios
  • Develop skills in social media and SEO to boost online presence
  • Be able to analyse and improve digital marketing performance using web analytics​​

Upon completion, you can choose to further your studies with a degree from our university partners, subject to their entry requirements.

Course Highlights

Dual Certification Advantage

Achieve both a marketing diploma and a Google Analytics certification to boost your credentials and enhance your marketability.

Direct Entry to University

Advance directly into Year 2 or 3 of a Bachelor’s Degree with our university partners or receive module exemptions; subject to university’s approval.

Industry-Relevant Skills

Gain in-demand digital marketing skills that enhance your employability, as businesses of all sizes seek experts to drive their online growth.Benefit from the expertise of lecturers who bring industry knowledge into the classroom.

Learn from Industry Practitioners

Benefit from the expertise of lecturers who bring industry knowledge into the classroom.

Blended Learning

Experience the best of both worlds with a mix of online learning and in-person classes.

Potential Career Opportunities

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

Business Development & Consultancy
Business Operations
Digital Marketing & E-commerce
Entrepreneurship
Public Relations & Corporate Communication

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Programme Consultants

Stefie Gunawan

0900 - 1930 (Monday - Friday) - City Campus

Clarence Tan

0900 - 1930 (Monday - Friday) - City Campus

Tricia Chua

0900 - 1930 (Monday - Friday) - City Campus

Shephanie Ong

0900 - 1930 (Monday - Friday) - City Campus

Tan Pei Ni

0900 - 1930 (Monday - Friday) - City Campus